Education forward. Equity driven.

Simplest Data is a research-focused education technology company based in Richmond, VA and focused on xAPI - helping schools understand their data. Data, designed simply.
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Proud members of IEEE Learning Technology Standards Committee (LTSC), actively contributing to the evolution of xAPI (IEEE 9274 Family) and supporting its growth as a global learning data standard.

Our Mission

To lower the barrier of entry to xAPI and data in education by simplifying language, improving design, and centering users.

Accessible

Make xAPI accessible to more organizations — regardless of size, budget, or technical capacity.

Usable

Translate complex standards into human-centered products that support real classrooms and real educators.
We build tools and training that empower equity-focused adoption at every level.

Good technology isn’t just compliant — it’s usable.

While we support open standards and contribute to global efforts like the IEEE xAPI working groups, we also believe that the key to xAPI’s global adoption is product design. So we focus on:
Design clarity – reducing confusion for teachers, admins, and analysts.
Easy language – using plain English to describe what’s happening and how to use it.
Interoperable base – ensuring data flows smoothly between tools without vendor lock-in.
This design-first approach makes it easier for educators, researchers, and students to participate in xAPI and learning analytics.
Our Roots: Local First, Global Standards

Serving Richmond, VA &
Scaling Across Virginia

We’re rooted in Virginia. Building partnerships with local schools and districts to prove how accessible, user-first learning data systems can drive real change.

Modernizing Learning Data in K–12

Published on
31 May 2025
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Contributors
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Gregory Kulp
Founder, Product Owner
Lana-avatar
IEEE LTSC 9274.1.1-2023
Based on their greater contributions
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Synopsis

An accessible 'entry level' case study exploring the promise of modern learning data infrastructure in k-12 institutions. Foundational concepts of the Experience API (xAPI) expressed in a way that is accessible, non-technical, and action-oriented. This serves as the first in a series of focused case studies.

Introduction

'Modern' schooling benefits include direct access to new technology and it's never been easier to 'learn' in any capacity. At any level. Each method holds valuable data... what students engage with, where they struggle, and how they grow, so on. But here’s the problem: most of that data exists in silos, spread across different platforms, incapable of simply communicating with one another. Reporting which traditionally contributes to positive roi, becomes an expensive overhead that requires extensive logistical modeling to make sense and piece together the disolute data.

We propose there is a way to unify all that data into one coherent picture for each learner. Enter xAPI (Experience API) and various components of the Total Learning Architecture (TLA), two powerful ideas built on open standards that can help institutions do exactly that.

This entry introduces how these tools can modernize learning data in K–12 schools from completion focused to competency driven modeling, making it easier to personalize learning, track progress in real time, and give educators the insights they need to support every student.

Meeting
A cohort of students working through a lean mind-mapping sprint.

What is e(x)perience API?

The Experience API (xAPI) at it's core is a method to capture and validate any learning activity from anywhere. It is an open data standard designed to capture and share learning experiences across different platforms. It provides a consistent structure for describing what a learner did, and defines how that information can be recorded and exchanged electronically between systems. Granting institutions the ability to access and track detailed actions across multiple solutions programmatically. The general format is simple and to the point an xAPI statement is composed of...

ACTOR → VERB → OBJECT

Simple example: Greg (actor) passed (verb) the exam (object)

"Communication is key to any relationship - our relationship with learning has been at risk in large by a language barrier in our programs. We strongly believe (x)API is a key to unlocking that language barrier."

Each activity generates an xAPI statement that is sent to a Learning Record Store (LRS). A central system that captures, validates, and organizes these activities.

What Does It Take to Get Started?

You don’t have to overhaul your whole tech stack to try xAPI. Many popular learning platforms are adding xAPI support (e.g., Moodle, H5P, or some Google integrations).

Here’s what’s typically involved:

Choose an LRS: Open-source or commercial options exist. Some are cloud-based.
Enable xAPI in your tools: This might be built-in or require some configuration.
Map identities: Use anonymized IDs so the same student is recognized across systems.
Pilot it: Start with one classroom, grade level, or subject area.

Conclusion

xAPI and the Total Learning Architecture should remain accessible to all and efforts made to lower the barrier of understanding to implement in existing systems with more ease. These tools hold real promise for K–12 education, especially for schools looking to break down data silos, personalize learning, and empower teachers with better insights.

By starting small, focusing on real teaching needs, and embracing open standards, your school could be on the path to truly connected learning. How exciting is that?

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